In terms of water purifier industry enterprise, how to get the brand concept, product positioning, enterprise culture, regional brand identity and professional skills to guide and brand advantages, operation mode, copy and backup support of enterprise information, direct, clear, effective join show business, it is the responsibility of the enterprise and brand, and brand construction and operation of channel sales network to expand the success or failure of the key. In terms of water purifiers to investors, choose brand joined actually induces is looking for a professional platform; A business form for reference, for supporting the main products, to ｃｒｅａｔｅ the profit pattern of terminal market.
In water purifier market in recent years, some franchisees operating smoothly, market sales, made millions surplus; But some franchisees, struggling, die, finally the task. This is because the joining trader has made a different decision when choosing to join the brand, also suggests that in the process of selecting the brand must pay attention to avoid misunderstanding.
Myth: blind pursuit of CCTV’s advertising
Many investors for brand advertising on the common cognitive differences, think do CCTV brand advertising, there is no brand potential. Promote brand advertising in addition to the terminal consumer groups, industry attention to, the more important role in the foreign is the effective carrier of enterprise, the brand culture, brand advertising, not just blind pursuit of CCTV, joining team should use brand terminal market reality, combined with the brand in the need of different stages of market operation policy enforcement, with timeliness, diversity, low cost, high return, intensive and cyclical advertising means, to achieve the actual effect of get twice the result with half the effort. Coty implement regional advertising, in places such as television, radio, newspapers, anti-aircraft gun for advertising coverage, actual drive franchisees terminal sales.
Myth 2: the lower the price more competitive
As the water purifier market matures, the market competition is striding from price competition to brand war, precipitation is the connotation of the brand competition success or failure of the deciding factor. Therefore must possess: brand philosophy ahead and continuity development business model, accurate market positioning, reasonable pricing, supply and demand right product research and development ability, flexible pragmatic terminal operation strategy and perfect service, support, support capability.
Only truly meet these conditions, can become the brand of consumer trust, will bring huge profits to the joining trader; Instead, join the low price competition of brand, in the fierce market competition, because do not have the conditions and connotation of the brand, can’t satisfy the inner demand of more and more rational consumers, shrinking profit space, finally, franchisees could only bear the consequences of poor management.
Myth 3: the bigger the guaranteed production line
Formal production is necessary, but in everything, large scale and brand terminal security degree is not directly related. A brand can have everything, but absolutely can’t do everything, such as a water purifier manufacturer of producing filter and its accessories and mold development, try to ask the enterprise brand products and professional filter factory, professional accessories manufacturers products which are of good quality and worth to think seriously about this issue.
Myth 4: the more the better brand
Some franchisees always think the more brand award, the brand, the more powerful. Actually brand has the aura is not a bad thing, but a false rings are really harm a person, a few years to see too many investors, in individual brand under the call of the false aura to give input determined, the results have not yet received the baptism of the market, has been "swallowed their anger out".
Finally, intends to focus on investment in water purifiers and ready to do the merchants of the industry, when choosing to join the brand to emphasize objective, avoid blindness, should be comprehensive consideration of various factors, ahead of time ideas of correct selection, stressing integrity, service, and support ability, strong sense of social responsibility of the water purifier brand. Only in this way, can make the right to join in decision-making, business success, harvest wealth.
